Nandita Dey, Dr. Kingshuk Adhikari and Dr. Dinesh Kumar Pandiya (2024) “Influence Of Personality Traits Of Celebrities On Buying Decision Of Cosmetic Products: An Empirical Study”, Educational Administration: Theory and Practice, 30(5), pp. 12801–12807. doi: 10.53555/kuey.v30i5.5374.