Dr. Charu Dutta, Dr. Srijib Shankar Jha, Dr. Rakatu Vijaya Lakshmi, Dr. V. Vijayakumar, Dr. Badhusha M H N and Dr. Twinkle Trivedi (2024) “A Study On The Factors That Influence The Success Of Digital Marketing In A Dynamic Marketing Landscape; A Theoretical And Empirical Integration”, Educational Administration: Theory and Practice, 30(4), pp. 3793–3798. doi: 10.53555/kuey.v30i4.2126.