Prof. Dr. Krishna Kumar TP, Dr. Priyanka Malhotra, Madhukumar.B, Maria Antony Raj. M, Dr. R. Augustian Isaac, and Dr.D. Balasubramanian, “Exploring The Factors Influencing The Effectiveness Of Digital Marketing In Changing Environment; A Theoretical And Empirical Investigation”, kuey, vol. 30, no. 4, pp. 7488–7493, Apr. 2024.