[1]
Bade Sudarshan Chakravarthy, Dr. B. Uma Rani, Dr. K. Karunakaran, Dr. John Adaikalam, and Dr. Sushil Kumar Shukla, “Analyzing The Impact Of Entrepreneurial Orientation On Integrated Marketing Communications In Msmes: A Structural Equation Modeling Approach”, kuey, vol. 30, no. 3, pp. 2372–2380, Mar. 2024.