Surabhi Dhar Kathait, Prof. H.C. Purohit, Ishita Saini, and Ishaant Saini. “Subliminal Advertisements And Their Relationship With Consumer Emotion &Amp; Buying Decision: A Study On Indian Customer”. Educational Administration: Theory and Practice, vol. 30, no. 5, May 2024, pp. 6503-17, doi:10.53555/kuey.v30i5.3968.