Nandita Dey, Dr. Kingshuk Adhikari, and Dr. Dinesh Kumar Pandiya. “Influence Of Personality Traits Of Celebrities On Buying Decision Of Cosmetic Products: An Empirical Study”. Educational Administration: Theory and Practice, vol. 30, no. 5, May 2024, pp. 12801-7, doi:10.53555/kuey.v30i5.5374.