Mr. Ashok R, Dr. Chiranth K. M, Dr. Kavitha B. N., and Mr. Pradeep Kumar V. “Demographic Determinants of Consumer Preference for Private Label Brands: A Multi-Generational Analysis”. Educational Administration: Theory and Practice 30, no. 7 (July 20, 2024): 1409–1416. Accessed September 17, 2025. https://kuey.net/index.php/kuey/article/view/10332.