Himanshu Pensia. “Social Media’s Dominant Role In Ar/Vr-Driven Brand Equity: Empirical Evidence From The Apac Region”. Educational Administration: Theory and Practice 32, no. 1 (February 26, 2026): 47–62. Accessed February 26, 2026. https://kuey.net/index.php/kuey/article/view/11528.