Dr.S. VenkataRamana, Dr. Y. Siva Reddy, Dr. P. Pattabhi Ram, and Dr. S. Sivasankara Rao. “Neuro Economics And Financial Decision-Making: Bridging The Gap With Behavioral Finance”. Educational Administration: Theory and Practice 30, no. 5 (May 4, 2024): 1035–1044. Accessed September 11, 2025. https://kuey.net/index.php/kuey/article/view/3006.