Li JiaYing, and Masri Abdul Lasi. “Branding In Digital Transformation: Optimizing Multichannel Marketing Strategies With Big Data And Consumer Behavioral Analytics”. Educational Administration: Theory and Practice 30, no. 6 (June 3, 2024): 477–486. Accessed October 5, 2025. https://kuey.net/index.php/kuey/article/view/3412.