Nabaraj Bhowmik, and Dr. Dipangshu Dev Chowdhury. “&Quot;Mediating Effect of Brand Loyalty on Viral Marketing and Consumer Purchase Intention towards Cosmetic Products - An Investigation in Agartala City””. Educational Administration: Theory and Practice 30, no. 2 (February 5, 2024): 1730–1736. Accessed September 30, 2025. https://kuey.net/index.php/kuey/article/view/3470.