Dr. Susmita Das, Dr. Milu Charan Tripathy, and Prof. Devi Prasad Misra. “Marketing Strategy for Customer Retention Through CRM: A Study on Private Banks”. Educational Administration: Theory and Practice 30, no. 8 (August 8, 2024): 127–137. Accessed October 3, 2025. https://kuey.net/index.php/kuey/article/view/7045.