K. Murugan, Dr. Avinash, and Dr. K. Maran. “Efficacy Of Online Advertisement With Consumer Perception As A Mediating Role On Internet Marketing”. Educational Administration: Theory and Practice 30, no. 11 (December 10, 2024): 593–609. Accessed March 6, 2026. https://kuey.net/index.php/kuey/article/view/8667.