MANOJ MAHTO, and Dr. L.B. PALIWAR. “Analysing The Influence Of Brand Equity On Consumer Purchasing Behaviour: A Case Study Of Watch Retail Sector In Ranchi, Jharkhand”. Educational Administration: Theory and Practice 30, no. 6 (June 18, 2024): 5127–5135. Accessed November 11, 2025. https://kuey.net/index.php/kuey/article/view/10111.