Prof. Sagar Bhadange, Prof Harsh Shah, Prof Balkrishna Salunkhe. Consumer Purchase Intention and Behaviour Towards Green Products in the FMCG Sector: A Study on Sustainable Firm Performance. kuey [Internet]. 2024 Nov. 7 [cited 2025 Sep. 22];30(2):1973-8. Available from: https://kuey.net/index.php/kuey/article/view/10273