Mr. Ashok R, Dr. Chiranth K. M, Dr. Kavitha B. N., Mr. Pradeep Kumar V. Demographic Determinants of Consumer Preference for Private Label Brands: A Multi-Generational Analysis. kuey [Internet]. 2024 Jul. 20 [cited 2025 Sep. 17];30(7):1409-16. Available from: https://kuey.net/index.php/kuey/article/view/10332