1.
Dr. Tarannum Amir, Dr. Anjali Daryal, Dr. Arshia Husain. The Relevance and Challenges of Neuromarketing in Advertising Strategies. kuey [Internet]. 2023 Dec. 30 [cited 2025 Oct. 28];29(3):1709-16. Available from: https://kuey.net/index.php/kuey/article/view/10964