Sanjay Vaid, Dr. Ashish Kumar, Dr. Priyanka Yadav. Big Data Analytics, AI And ML In Business: Redefining Strategic Frameworks, Marketing Strategies, Organizational Structures, And Operational Efficiency. kuey [Internet]. 2023 Feb. 27 [cited 2025 Sep. 23];30(2):467-82. Available from: https://kuey.net/index.php/kuey/article/view/1334