Prof. Dr. Krishna Kumar TP, Dr. Priyanka Malhotra, Madhukumar.B, Maria Antony Raj. M, Dr. R. Augustian Isaac, Dr.D. Balasubramanian. Exploring The Factors Influencing The Effectiveness Of Digital Marketing In Changing Environment; A Theoretical And Empirical Investigation. kuey [Internet]. 2024 Apr. 29 [cited 2024 Jul. 3];30(4):7488-93. Available from: https://kuey.net/index.php/kuey/article/view/2595