1.
Dr. K.R. Vrinda Menon, Dr. Renjith K.P, Dr. Deepa Pillai. Customers To Champions: Curating Customer Experience Through Gamified Loyalty Programs. kuey [Internet]. 2024 Mar. 22 [cited 2024 Jul. 4];30(4):8766-74. Available from: https://kuey.net/index.php/kuey/article/view/2817