Nabaraj Bhowmik, Dr. Dipangshu Dev Chowdhury. "Mediating Effect of Brand Loyalty on Viral Marketing and Consumer Purchase Intention towards Cosmetic Products - An Investigation in Agartala City”. kuey [Internet]. 2024 Feb. 5 [cited 2025 Sep. 30];30(2):1730-6. Available from: https://kuey.net/index.php/kuey/article/view/3470