Yogesh Puri, Chandra Kumar Tewari, Rachna Singh. Effects Of Sales Promotional Techniques On Consumers Loyalty And Brand Switching Behaviour For FMCG Products. kuey [Internet]. 2024 May 11 [cited 2024 Jul. 17];30(5):3631-4. Available from: https://kuey.net/index.php/kuey/article/view/3502