Dr. Nirav R. Vyas, Dr. Sandeep Makwana. Individual’s Perceived Value And Materialism As Drivers To Self-Brand Integration And Brand Love For Smartphones In India. kuey [Internet]. 2024 May 12 [cited 2024 Jul. 17];30(5):3965-73. Available from: https://kuey.net/index.php/kuey/article/view/3558