Dr. Pinaki Ghosh, Rashmi Aggarwal, Tanvi Verma, Prof Rupali Chatterji Bhattacharya, Dr. Seema Thakur, Dr. Alok Kumar. Marketing Strategies for Financial Institutions: Leveraging Human Capital for Competitive Advantage. kuey [Internet]. 2024 Jan. 10 [cited 2025 Sep. 24];30(5):5304-11. Available from: https://kuey.net/index.php/kuey/article/view/3780