Surabhi Dhar Kathait, Prof. H.C. Purohit, Ishita Saini, Ishaant Saini. Subliminal Advertisements And Their Relationship With Consumer Emotion & Buying Decision: A Study On Indian Customer. kuey [Internet]. 2024 May 18 [cited 2024 Jul. 3];30(5):6503-17. Available from: https://kuey.net/index.php/kuey/article/view/3968