Dr. Shilpa Saxena Raghuwanshi, Dr. Shikha Kumrawat. Influencer Marketing’s Effect On Consumer Behaviour In The Indian Cosmetics Sector. kuey [Internet]. 2024 May 24 [cited 2024 Jul. 3];30(5):8916-29. Available from: https://kuey.net/index.php/kuey/article/view/4475