Ms. Rudri Dave, Dr. Bharat Tarapara, Mohammadali G. Hajur. Laughing, Loving, And Clicking: The Impact Of Animation, Humour, Celebrity Endorsement And Caring Video Content On Gen Z Purchase Intention. kuey [Internet]. 2024 May 27 [cited 2024 Jul. 17];30(5):9749-56. Available from: https://kuey.net/index.php/kuey/article/view/4646