Bade Sudarshan Chakravarthy, Dr. B. Uma Rani, Dr. K. Karunakaran, Dr. John Adaikalam, Dr. Sushil Kumar Shukla. Analyzing The Impact Of Entrepreneurial Orientation On Integrated Marketing Communications In Msmes: A Structural Equation Modeling Approach. kuey [Internet]. 2024 Mar. 30 [cited 2024 Jul. 3];30(3):2372-80. Available from: https://kuey.net/index.php/kuey/article/view/5840