Dr. Susmita Das, Dr. Milu Charan Tripathy, Prof. Devi Prasad Misra. Marketing Strategy for Customer Retention Through CRM: A Study on Private Banks. kuey [Internet]. 2024 Aug. 8 [cited 2025 Oct. 3];30(8):127-3. Available from: https://kuey.net/index.php/kuey/article/view/7045