MANOJ MAHTO, Dr. L.B. PALIWAR. Analysing The Influence Of Brand Equity On Consumer Purchasing Behaviour: A Case Study Of Watch Retail Sector In Ranchi, Jharkhand. kuey [Internet]. 2024 Jun. 18 [cited 2025 Nov. 18];30(6):5127-35. Available from: https://kuey.net/index.php/kuey/article/view/10111