S. Sivakavitha, Dr. K. Selvasundaram. A Study On The Factors Influencing Purchase Behaviour Of The Customers Towards Silk Sarees In Kancheepuram. kuey [Internet]. 2024 Apr. 22 [cited 2024 May 18];30(4):4353-60. Available from: https://kuey.net/index.php/kuey/article/view/1251