Mediating The Relationship Between Social Media Marketing Features And Consumers' Decisions To Buy Fast Food; An Investigation
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Abstract
The current study has investigated the relationship between Job Satisfaction and their effect on organizational citizenship behavior among college faculties. The data were collected from 189 respondents from different colleges in Tamil Nadu. Job Satisfaction is positively associated with all the dimensions of OCB by the faculties of the colleges. Therefore, it was suggested that colleges should facilitate the process leading to Job satisfaction, so that staffs are better engaged in additional role behavior resulting in improved single and organizational effectiveness.
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Mankeshva saini, Mr. R. Guruprasad, Dr.Deepti Mishra, Prof. (Dr.) Vikas Singh, Dr. Rakatu Vijaya Lakshmi, & Archana Prasad Dhawade. (2024). Mediating The Relationship Between Social Media Marketing Features And Consumers’ Decisions To Buy Fast Food; An Investigation. Educational Administration: Theory and Practice, 30(4), 3788–3792. https://doi.org/10.53555/kuey.v30i4.2125
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