Exploring Factors Influencing The Adoption Of Online Shopping; A Qualitative Approach

Abstract

The emergence of new technologies and changing market dynamics continually reshape the landscape of online shopping, presenting both opportunities and challenges for businesses and consumers alike. The integration of artificial intelligence and augmented reality into online shopping experiences introduce novel possibilities but also raise questions about privacy, security, and the overall user experience. Therefore, the statement of the problem revolves around understanding the multifaceted nature of barriers, challenges, and complexities that impede the widespread adoption of online shopping. By identifying and addressing these obstacles, businesses, policymakers, and researchers can facilitate a smoother transition towards embracing online shopping as a mainstream retail channel, thereby unlocking its full potential and maximizing its benefits for both consumers and businesses. However, despite the widespread popularity of online shopping, there remain various challenges and complexities associated with its adoption, particularly in certain regions or demographic segments. These barriers can manifest in various forms, including but not limited to technological concerns, perceived risks related to online transactions, lack of trust in e-commerce platforms, and logistical challenges such as delivery issues and returns processes.