Analyzing Marketing Hurdles: Agricultural Produce In Sirsa, Haryana

Abstract

Agriculture is a highly volatile industry because of its dependence on changing market conditions and its inherent vulnerability to natural disasters. The marketing of agricultural products faces a broad variety of difficulties on both a global and a local scale. The Sirsa district is one of the most important contributors to agricultural output in Haryana State. The agricultural industry's sales and marketing face a wide variety of challenges. On the other hand, an agreement can guarantee a stable and lucrative return on the efforts put forth by farmers, in addition to maintaining the market price of agricultural goods in a constant manner. It can protect the worries of all consumers as well as producers. However, farmers in Sirsa encounter a great deal of difficulty in the marketplace for their agricultural products. The primary objective of this research is to learn how Sirsa's farmers are suffering with the many difficulties they confront while trying to sell their produce (Haryana). This study analysed the challenges that farmers in the Indian state of Haryana have faced while attempting to sell their wheat, rice, and cotton harvests. More than 350 farmers from the Sirsa region were selected at random for the study. Farmers' biggest problem while selling wheat, rice, and cotton was identified in the research. In this study, Surveys were used to collect the data. In this study we statistical analysis was performed using SPSS.