An Empirical Analysis Of Svod’s Market-Specific Strategies Across The Countries Within The Context Of Malaysia: A Case Study Of Netflix

Abstract

This research investigates the market-specific techniques that are utilized by Subscription Video on Demand (SVOD) services, with a particular emphasis on the operations that Netflix has in Malaysia. The research investigates how Netflix has modified its business and content strategies to coincide with the distinctive cultural, regulatory, and economic landscape of Malaysia. The research makes use of a case study technique to accomplish this. The purpose of this study is to identify the important elements that have driven Netflix's successful penetration and growth in the Malaysian market. These characteristics are identified through a review of subscriber data, content offerings, and marketing strategies. Based on the findings, it appears that Netflix's success can be attributed to the production of local content, effective collaborations with local telecommunications firms, and adjustments to pricing. Furthermore, the study investigates the influence that Malaysia's legislative environment has on the operational strategies of websites that offer video-on-demand services from other countries. The research contributes to a more comprehensive understanding of the globalization of digital media by providing insights into the potential and problems that satellite video-on-demand (SVOD) services encounter when attempting to integrate into regional markets.