A New Model On Consumer Behaviour For Green Banking Practices

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Nayana N Nair
Dr. S. Rajendran

Abstract

Green advances, green credit cards, green checking accounts, and green contracts are all portion of current keeping money operations, are online keeping money components. The objective of this inquire about is to recognize a inquire about require and potential inquire about motivation for connecting green keeping money hones of certain chosen commercial and open division banks in India. The reason of this ponder is to make a conceptual show that successfully speaks to the characteristics of green keeping money operations and their relationship to add up to green managing an account client fulfillment. This ponder analyzes the current state of different bank green managing an account hones. The data was accumulated from scholastic diaries and websites. This review-based investigation recognizes the show state of green managing an account hones. The impact of green activities by open and private banks, such as web keeping money, web payments, green installments, and credit card credits, is examined. The investigate hole is computed utilizing the current circumstance and the wanted green action approach. Depending on the investigate hole, diverse investigate destinations to connect green managing an account hones are created and dissected.
Keywords: Green banking services, Customer awareness, SWOC analysis framework, Customers’ satisfaction model, Inductive approach, Customer attraction, retention, and delight (CARD) model.

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How to Cite
Nayana N Nair, & Dr. S. Rajendran. (2024). A New Model On Consumer Behaviour For Green Banking Practices. Educational Administration: Theory and Practice, 30(4), 2267–2287. https://doi.org/10.53555/kuey.v30i4.1322
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Author Biographies

Nayana N Nair

Assistant Professor, One School of Business, Bangalore

Dr. S. Rajendran

Assistant Professor, Department of Commerce, Sri Meenakshi Government College for women (A), Madurai, Tamil Nadu