An Analytical Study On Representation Of Transgender In Indian Film Industry

Abstract

To a large extent, the dominant worldviews and cultural values of the target demographic are reflected and shaped by the dominant cultural forms that serve them. The last ten years have seen a meteoric surge in the popularity of many types of media, thanks in large part to the proliferation of online video streaming services like Netflix and the Thanks to people watching more and more videos online, pop culture has developed at a dizzying rate in recent years. According to research conducted by Deloitte, media consumption increased from 29.3% of all internet traffic in 2013 to 89.3% in 20181. Thus, it is crucial to examine how media at large has portrayed different demographics. Because of the wide appeal of video content, Netflix's member base has grown from 70.8 million in 2015 to 167 million in 2019. These numbers demonstrate the scope of potential audiences for any media released on Netflix, and hence the potential for societal change. Video content is crucial because it allows us to learn about and engage with aspects of reality that may be difficult to access in our everyday lives. Because of the proliferation of media throughout the world, people from different backgrounds are able to interact and learn from one another, and traditional barriers between societies are being broken down. And that's why it's more important than ever to have positive portrayals of the LGBTQ community in mainstream media. This article examines the complex portrayal of the 'queer' community in audiovisual media, how it has changed over the past several decades, and how it has mirrored and influenced societal attitudes.