A Comprehensive Study On Users Perspectives Towards OTT Platforms In Mumbai

Abstract

In the dynamic world of entertainment consumption, Over-the-Top (OTT) platforms have emerged as innovative players. These platforms have revolutionized how audiences’ access and engage with content, offering a diverse array of movies, TV shows, documentaries, and original programming directly over the internet, bypassing traditional distribution channels. Global players like Netflix, Amazon Prime Video, and Disney Plus to regional players catering to specific demographics and preferences, the OTT industry has become a dynamic and competitive business. The present research seeks to explore the factors influencing the choices and satisfaction levels of OTT consumers in Mumbai. By examining the content preferences and user experiences of Mumbai residents, this study aspires to provide valuable insights for both content creators and platform providers.