Investing In The Interactive Relationship Between Adaptive Leadership And Income Marketing To Achieve Organizational Prosperity

Abstract

The current research aims to test the adaptive modification in improving organizational prosperity by mediating the internal marketing at the University of Baghdad in the province of Baghdad influence, and to identify its results and reveal a collection of factors in enabling organizational prosperity and proceeding from the most crucial topic of research, the imaginary organization of the researched to enable, and operate.

The experience of the descriptive analytical application in the completion of this research is based on the questionnaire tool as a tool for investigating data related to the research variables, their dimensions, and paragraphs.

In addition, it is supported by structured interviews to diagnose the research problem, analyze the primary data through descriptive statistics (the arithmetic mean, standard deviation, coefficient of variation, percentages, and iterations,) and test hypotheses using appropriate statistical methods for inferential statistical analysis (simple linear regression, multiple regression, path analysis) and checking data quality Through normal distribution confirmatory factor analysis After collecting data from (252) observations from university leaders, as the sample was random for a community that included (4300) workers leaders at the University of Baghdad, and the current research used several statistical methods through (26) SPSS) and (9.25 AMOS) programs. The statistical analysis concluded that the most prominent result was the direct impact of adaptive leadership on its organizational prosperity and indirectly through marketing.