Global Marketing Management: Challenges And Opportunities In The International Market

Abstract

Introduction:The experimental analysis has focused on analyzing “Global marketing management” and understanding the contests and opportunities related with the international market. 

Literature Review: National and economic assortment can occur in the worldwide marketing system which has both confident and negative impacts on the GMM. Failing to address the factor of cultural diversity can cause noteworthy damage to global marketing management.

Methodology: The primary quantitative data collection method has been used in the study with the help of the SPSS analysis. 100 respondents have participated in the survey for the improvement of the outcomes of the study.

Findings and Analysis: The undesirable value of the standard Coefficient or std indicates the less effectiveness of the marketing strategy for the improvement of the global marketing management system.

Discussion: The main worldwide marketing process includes some challenges as well as benefits for the national and international brand which embraces the issue of localization and cultural discernment.

Conclusion: Most of the members who are selected for the survey process with a dependency on the enhancement of quality and investigation capacity for the business in order to increase the marketing profit. The fluctuation of currency impacts the growth and development of the national and international business sectors.