Exploring The Influence Of Haryanvi Festival Food On Tourist Satisfaction

Abstract

Tourist satisfaction is a critical variable in tourism and hospitality research worldwide, as it influences destination choices when tourists are selecting their destinations. Studies in gastronomy and tourism reveal that satisfaction with local food offerings depends on factors such as service quality, hygiene, health, food preparation, and authenticity. The present study is conducted to identify the attributes of Haryanvi festival food items that contribute to tourist satisfaction after experiencing them. The study examined how Haryanvi festival food influences tourist satisfaction across four major cities in Haryana, India. Using exploratory factor analysis and stepwise multiple regression with 431 respondents, six key dimensions of tourist satisfaction were identified: Food Experience, Food Quality, Innovation and Variety, Nutrition and Hygiene, Taste and Flavour, and Price. Among these dimensions, Food Experience emerged as the most significant, followed by Food Quality, Taste and Flavour, Nutrition and Hygiene, Price, and Innovation and Variety. The study recommended enhancing the overall dining experience for tourists by focusing on food quality and hygiene standards, also emphasizing on the importance of innovation while preserving the authentic flavours of Haryanvi food items. Transparent pricing policies were suggested to build trust among tourists, along with collaboration for sustainable tourism development in the region. These recommendations were highlighted as crucial for ensuring tourist satisfaction with Haryanvi food, ultimately aiming to provide a memorable and enjoyable experience for all.