Customers Perception And Willingness To Adopt Green Banking

Abstract

Green banking encourages environmentally beneficial behavior while lowering internal carbon emissions and external carbon emissions from the banking industry. The importance of adopting green banking practices is regarded as critical due to its environmental, corporate, and social benefits. Green banking can be utilized to retain customers as a competitive advantage. The banking sector plays a critical role in environmental protection and natural resource conservation. The concept of green banking encourages environmentally responsible business practices. This concept of "Green Banking" will be mutually beneficial to the banks, industries and the economy. Not only "Green Banking" will ensure the greening of the industries but it will also facilitate in improving the asset quality of the banks in future. Hence this study is undertaken in order to know the customer’s perception and willingness to adopt green banking. The respondents selected for this study were 100. The data further analyzed by way of using Chi-square test. The findings of the study reveal that there is no significant association between age of the respondents and the usage of green banking products and also there is no significant relationship between the qualification of the respondents and their usage of green banking products.