To Assess The Relationship Between Perception And Impact Of Online Shopping Amongst Students Of Higher Education In Prayagraj

Abstract

The relationship between perception and the impact of online shopping refers to how people think about and understand online shopping, and how this affects their lives. Perception includes things like whether people trust online stores, find them convenient, or worry about risks. The impact of online shopping covers how it affects people's academic performance, finances, and overall lifestyle. For example, if someone thinks online shopping is easy and safe, they might shop more often, which could affect how much money they spend or how well they do in school. Understanding this relationship helps us figure out how online shopping influences people and how we can help them make better decisions when shopping online. This quantitative study investigates the attitudes of Prayagraj university students on internet shopping and its effects on their lives. The study intends to comprehend the relationship between perception and the consequences of internet buying, with a sample size of 147 people. The study investigates students' attitudes towards internet purchasing and its impact on their academic achievement, money management, and general lifestyle by analysing data collected through questionnaires and statistical methodologies. Important elements including ease, perceived hazards, and confidence in online platforms will be examined to determine how they influence students' attitudes and actions towards online buying. The study's conclusions are important because they shed light on how to help kids behave ethically when navigating the internet marketplace, which is beneficial for educators, businesses, and governments. Through enhancing the usability and reliability of e-commerce platforms and resolving any issues, stakeholders may improve students' online buying experiences and encourage more informed decision-making when making purchases online. Keywords: Prayagraj, higher education students, perception, impact, online purchasing.