A Distinction In The View Of Perceived Value Of Banking Services Between Customers In The Public And Private Sectors

Abstract

Purpose: The financial needs of the general people are often taken care of by commercial banks, which typically have a larger network of their branches.  Since commercial banks contact with the public the most, central banks are constantly looking for ways to boost their efficiency and level of customer service.

 Need: Despite recently showing a lot of effort in creating perceived value for the client, banks have seen high levels of dissatisfaction from users. This is crucial because it will help banks stand out from the competition, enhance their performance, and increase their chances of survival in the long run by enabling them to become value providers.

Objective: The main objective of the study was to determine whether there were any differences between customers of public and private sector banks in terms of how much they valued banking services.  Methodology: The researcher has created a path models in the way of evaluating the perceived value indicators of banking s the study area of Namakkal District. There are 170 sample respondent were included in the study. This two group comparisen study consist of 90 Public and 80 Private sector respondents. The study is primarily based upon primary data collected from a structured survey through questionnaire. Findings: The perceived value indicators “Delivery of services is flexible and without unnecessary rigidness”. is not significantly different from zero at the 0.05 level for public sector group of respondents opinioned. The perceived value indicator “Diversified e-banking services  are available” are fail to predict the private sector banks customer perceived value.