Unveiling The Factors That Drive Women In Kerala From Homemaking To Entrepreneurship: An In-Depth Exploration

Abstract

Entrepreneurship has historically been viewed as a male-dominated field; however, there is a growing presence of women in the entrepreneurial landscape. The reasons that drive women to become entrepreneurs vary from one individual to another, shaped by their personalities and the circumstances they find themselves in. This study investigates why women in Kerala, go from being homemakers to starting their own businesses. We dig deep to understand what inspires this change and reveal the main reasons behind it. Through interviews and research, we uncover what motivates these women and their dreams. Our research gives a clear picture of the factors that influence women in Kerala to become entrepreneurs, helping us better grasp this important shift