Comparative Assessment OF E-Banking Services: A Focus ON SBI AND ICICI Banks

Abstract

Electronic banking (e-banking) services have become ubiquitous in both private and public sector banking institutions. There is a prevailing belief that private sector banks excel in providing these services to customers compared to their public sector counterparts. This research aims to compare the e-services offered by both sectors and determine which sector offers superior services. The study employs a combination of primary and secondary data sources. Primary data is collected through a structured questionnaire distributed to respondents, while secondary data is gathered from various sources to analyze and compare e-services provided by both types of banks. The research seeks to explore customers' perceptions of e-services offered by both sectors.