A Bibliometric Study On Branded Jewellery

Abstract

The jewelry industry is one of the fastest emergent industries in the Indian Economy. Organized and unorganized both are increasing.In India, the unorganized sector has a large market share, and the industry sector has a small market share. But in the past few years, the organised industry has increased yearly. It may be due to the increasing level of awareness and preference for branded jewelry. The study aims to examine the relevance and progress of the branded jewelry concept in literature available in the Scopus database and retrieved 178 articles from the period (2000-2023) by searching the keywords jewelry, branded jewelry, and gold in the Title, Keywords, and Abstract fields as well. This study is based on bibliometric analyses. The maximum number of publications in the year 2023 is 36 publications. The most productive country is India. Analysis and visualization are done with the help of R Studio.