Examining The Use Of Ai-Powered Social Media Analytics For Target Customer Segmentation: A Systematic Review In Retail Industry

Abstract

This systematic review critically examines the utilization of AI-powered social media analytics for target customer segmentation within the retail industry. The study assesses the efficacy, challenges, and future prospects of employing AI algorithms in deciphering consumer behavior on social media platforms. Through a comprehensive analysis of existing literature, this review identifies key trends, methodologies, and outcomes associated with AI-driven customer segmentation strategies. The findings contribute to a deeper understanding of how retailers can leverage advanced analytics to enhance marketing initiatives and foster personalized customer experiences in the digital age.