Social Influence On Intention Towards Green Buildings In Madurai

Abstract

This study focuses on builders intention to engage in green building measures. Houses are an important aspect of human life. It’s not just building its where we share love and spend quality time with our family members and colleagues if its workspace. People spend the majority of time in buildings. In addition to, buildings have a significant economic, environmental, and human health impact. This revelation has cleared the way for the construction of environmentally friendly structures. As a result, Green Buildings hold promise for the future in terms of addressing issues such as environmental pollution, global warming, and everyday issues such as water scarcity, disposal systems, high electricity prices, and health concerns. The primary objective of this study is to identify social influence to green building practices adoption and to investigate the influence of such social activities on green building practices adoption. A total of 105 participants were included in the study. SEM was applied to study the social influence on green building practices