Curbside Cravings: A Taste Of Customer Preferences In Food Trucks

Abstract

The burgeoning food truck industry has revolutionized street food, offering a diverse and convenient culinary experience. However, understanding what drives customer preference in this dynamic market remains crucial for success. This research delves into the hearts and stomachs of food truck patrons, exploring how taste, price, ambiance, quality, and quantity intertwine to influence their choices and also whether age has any significant relation with the satisfaction of food truck customers. By analysing customer surveys and conducting in-depth interviews, this study aims to unveil the relative importance of these factors. Ultimately, this research seeks to provide valuable insights for food truck owners and aspiring entrepreneurs. By deciphering the intricate dance between customer expectations and food truck offerings, we can illuminate the recipe for success in this ever-evolving culinary landscape.